Our Bärchen brand

Hans-Ewald Reinert invented Bärchen for his own children over 27 years ago.

Bärchen -made for children. Grown with families.

Today it is impossible to imagine many families without Bärchen – as a tasty companion through everyday life, as a hero on the snack and as part of shared moments.

Delicious. Funny. Beartastic .

Once upon a time...

Bärchen winked at us for the first time in 1998, when Hans-Ewald Reinert invented the Reinert Bärchen sausage for his own children. Back then, it was still without a face, but already in the shape of a bear and in plain rectangular packaging. Since then, Bärchen has taken our hearts by storm. The first TV commercial was shown for the very first time in 2005 and our contour packaging was invented in 2012. Bärchen has also become a friend to millions of families with many new products.

What we stand for – in EVERY one of our products

Made for children.
Shape, taste and portion size - Bärchen focuses on the child.
Responsibly done.
We focus on the highest quality, good ingredients and reliable standards.
Developed close to the family.
Our Bärchen products are developed together with families - with love, care and an open ear for children and parents.

Our Reinert Bärchen Quality

A sign you can rely on. In everything we do, children and their needs come first. That’s why our Reinert Bärchen products are made not only with great care, but also with a clear quality promise: our quality paw print. It shows at a glance what you and your family can count on — paw on it!

Bärchen also exist in Romania

Our delicious and unique products are also available in Romania. Here, Bärchen is called Martinel.

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Discover our Products

Discover our lovely and delicious Bärchen products. Made for children and simply delicious.

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